When it comes to building your brand and website, organizing your marketing assets is often overlooked. However, as you’ll learn in this guide, having a structured approach to managing your marketing materials can greatly benefit your business.
The Importance of Organizing Marketing Assets for You
One crucial aspect of marketing is being able to share your pages easily. Whether you’re promoting your own content or recommending products and services as an affiliate, having a streamlined system in place can make a world of difference for you.
Introducing Better Links: A Plugin for Your Marketing Organization
In this guide, we’ll explore the Better Links plugin, a powerful tool that allows you to shorten, track, and manage URLs. This handy plugin not only helps you keep your marketing efforts organized but also provides valuable insights into link performance for you.
Setting Up Better Links for You
The process of installing and activating the Better Links plugin is straightforward for you. Simply search for “Better Links” in the WordPress plugin directory, install it, and activate it on your site.
Once activated, you can start creating shortened links for your marketing materials. For instance, if you’re an affiliate for Elementor, you can generate a custom link like “example.com/go-elementor” that redirects to the Elementor website.
Tracking and Analytics for You
One of the standout features of Better Links is its built-in analytics capabilities. You can monitor how many times each shortened link has been clicked, giving you valuable insights into the effectiveness of your marketing campaigns.
Beyond Affiliate Marketing for You
While affiliate marketing is used as an example, the Better Links plugin can be used for various marketing purposes for you. You could create shortened links for specific pages or blog posts that you want to promote on social media, allowing you to track their performance easily.
Integrating with Your Overall Marketing Strategy
Organizing your marketing assets should be a foundational step in your overall marketing strategy. Whether you’re creating lead magnets, building funnels with tools like Elementor or ClickFunnels, or leveraging email marketing services like MailChimp, having a centralized system for managing your links and tracking their performance can streamline your efforts.
Conclusion for You
By implementing a tool like Better Links and adopting a structured approach to organizing your marketing assets, you’ll be better equipped to promote your brand, track your campaigns’ success, and ultimately drive more traffic and conversions to your WordPress site.
Founder, Managing Partner of Jazzy Marketing.
My first foray into the web was back in 2001 when we needed to get a website build for a telecom venture I was working for. I was given the project of getting our website built with e-commerce integration for calling cards – a huge market at the time. Well, that was the spark that got me interested in website development and I have not looked back since.
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